Thoughts

Why testing is so important

By James Irving17th July 2015
Why is testing so important to a software project, or any project for that matter? If you have trouble answering this question then don't fret, you're not alone. Testing has been a part of software development for a long time now so most people assume that testing is important but few think about why, it's just there, it's just the way things are done.
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Inlight & Pause Fest join forces

By Ben Howden1st December 2014
Yes that's right, we're getting together with Pause Fest to make an already awesome digital event even better. Our official badge of honor is "Tech Partner" which means we're going to spice up the event experience using some of the latest technology.

Web Directions 2014 - The Wrap

By Will McClellan1st November 2014
I had the pleasure of heading to Sydney for Web Directions South 2014 at the end of October with a few other Inlight team members. It was the 10th anniversary of the conference and as a whole it was brilliant, but here are my particular highlights.

Lighthouse showcased at Mlab 2014

By Ed Welsh1st October 2014
Last month the Inlight team hit the stage at MLab 2014 to showcase the power of beacon technology. Group M's exclusive digital future event was held at Fox Studio's 3,500 sqm Stage 1 and brought together a number of innovative exhibitors showcasing Australia-firsts, prototypes and pre-releases of upcoming technologies.

Our Top 5 Highlights of Web Directions 2014

By Oliver Benns9th May 2014
We recently headed over to Melbourne Town Hall for the Web Directions 2014 conference that promised to inspire and educate us on the latest web technologies, which it certainly did.

Real Time Data & The Internet of Things

By Benjamin Pearson29th April 2014
It's not easy to keep up with the rapidly changing digital landscape, but as a team of digital evangelists we feel it's our job to identify and explore the trends that will have the biggest strategic impact for our clients. That's why we decided to ask a few of our team members what trends they are most excited about in 2014.
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Introducing Foxtel Alert Shirt

By Ben Howden17th March 2014
Alert Shirt converts live footy data into powerful sensations experienced instantly by the wearer of a custom AFL Jersey.

Lighthouse - mobile platform that uses Apple's iBeacon

By Ben Howden14th January 2014
We're excited to welcome an innovative new mobile product to the Inlight family - Lighthouse. Lighthouse is a mobile marketing software platform that leverages Bluetooth Low Energy (BLE) beacons to deliver content and experiences based on proximity to things in the physical world.

Why Bluetooth® beacons will change the future of retail in Australia

By Patrick Carne27th November 2013
When Apple and Google get behind a new technology innovation it's almost certain to make it to the mainstream masses. And that's exactly what's happened with Bluetooth® low energy (BLE) powered beacons.

A Practical Way to Measure your Social Media ROI

By Ben Howden15th November 2013
It's the question that most marketers hate. They've got a finely tuned social media strategy ready to roll out, they've done the hard sell and everyone's on board, and then at the last minute the CEO asks, "What's the return on investment?"

SOLOMO Presentation | Profile of a connected customer

By Ben Howden19th June 2013
SOLOMO is quite the buzzword at the moment but is it all hot air? Definitely not in my opinion – social, local and mobile (SOLOMO) are three of the most important trends in digital and when combined are producing some amazing results for brands. That's why I decided to put together this presentation for the Australian Marketing Institute Summit in May 2013.

10 Key learnings from SXSW interactive 2013

By Ben Howden26th March 2013
We recently returned from our first trip to South by Southwest Interactive. It lived up to expectations - overwhelming, exciting, eye opening, exhausting and full of amazing people and ideas would all be suitable descriptors of the event.   It's near impossible to summarise the key themes from SXSW as there were thousands of speakers covering topics as diverse as government, entrepreneurialism, startups, culture, entertainment, social media, mobile, retail, gaming, science, space, health and medicine to name a few. The wealth and diversity of content there was literally mind blowing.

Social Media Analytics in Australia – A Discussion

By Ben Howden12th February 2013
Our Strategy Director Ben Howden and Managing Director of Growth Lab Tegan Addinsall spoke to CEO Magazine about the how companies can accurately measure their social media efforts and use the data to inform their business strategies. Here's how the discussion unfolded.

Why content marketing is important to the success of your brand

By Ben Howden29th January 2013
Content marketing seems to have found a way into most marketing managers 2013 plans. However, despite the recent buzz surrounding content marketing, it is not a new concept. Some brands have been telling stories and creating value through content for a very long time. It's only recently that more brands have started to take notice, in part thanks to the rapid rise of social media that requires brands to create and source engaging content for their communities.
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What happened in social media 2012

By Ben Howden3rd January 2013
2012 was another huge year in the social media world. Businesses that have ignored social media on the basis that it must be a passing fad now have a lot of catching up to do, whilst brands such as Coca Cola, American Express and Nike continue to innovate and find new ways to engage their fans.

How To Make Your Website Load Ridiculously Fast

By Benjamin Pearson5th December 2012
Most of us know that website speed is important. You've most likely heard about the effect page loading time can have on page abandonment. Google, Amazon, Mozilla and Yahoo have all shown why website speed matters, with Amazon for instance increasing its revenue by 1% for every 100ms of improved page load time. In 2010, Google announced that site speed would be used as a search ranking factor. But we already know that website speed is important because we all have experienced slow websites and the frustration of feeling like we're back on 56k modems. Even though our own website wasn't in the slow website bracket, we wanted to show our users (and our clients) how making some small tweaks can actually make your website lightening fast. Here's how we did it.

How to optimise your iOS application listing

By Ben Howden29th November 2012
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.

How to sell social media to your CEO

By Ben Howden20th November 2012
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.

Mobile App vs Mobile Website

By Ben Howden12th November 2012
If you work in the digital world you've no doubt figured out that mobile is the future. In Australia, smartphone penetration has increased from 37% to 53% in just two years and is transforming consumer behaviour. A common question we get as clients start developing their mobile strategy is what should we build? A mobile app or a mobile website? The answer to this really depends on a number of factors.

Scripting with NodeJS

By Benjamin Pearson18th April 2012
MelbJS (Melbourne JavaScript Meetup) has rapidly grown over the last year to become an important community meet-up for all web and mobile developers in Melbourne. As part of our team's involvement in this group, we are keen to present and share our knowledge on JavaScript - particularly our work with NodeJS in building web and mobile applications over the past two years.

Using the iOS MapKit framework

By Sina Karimi9th January 2012
For those of you who have never worked with MapKit before, or who don't know what MapKit is - think of it as Apple's proprietary library to Google Maps. It's pretty stable and versatile, although it can cause headaches for first time users. I guess the point of this post is to provide you a very brief insight into our experience with this library.

Setting your business up with Google Mail and other Apps

By Patrick Carne18th May 2011
We have been asked a number of times recently to help setup company email accounts through Google Apps. Having used Google Apps ourselves for about 2 years now, we highly recommend it to anyone thinking of switching over. This post provides a quick guide on the advantages of using google apps, and how to get started.
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Launch of our new site, and an update on Inlight

By Patrick Carne6th May 2011
The past year has been a big one for Inlight, and we felt it was time to update our website to reflect the direction we are heading, as well as some of the great projects we have been working on recently. We also hope to use this new Blog to share some of our thoughts and ideas about web and mobile, along with anything else we find interesting and think is worth sharing.