Tag: Content

Why content marketing is important to the success of your brand

By Ben Howden29th January 2013
Content marketing seems to have found a way into most marketing managers 2013 plans. However, despite the recent buzz surrounding content marketing, it is not a new concept. Some brands have been telling stories and creating value through content for a very long time. It's only recently that more brands have started to take notice, in part thanks to the rapid rise of social media that requires brands to create and source engaging content for their communities.