We recently returned from our first trip to South by Southwest Interactive. It lived up to expectations - overwhelming, exciting, eye opening, exhausting and full of amazing people and ideas would all be suitable descriptors of the event. It's near impossible to summarise the key themes from SXSW as there were thousands of speakers covering topics as diverse as government, entrepreneurialism, startups, culture, entertainment, social media, mobile, retail, gaming, science, space, health and medicine to name a few. The wealth and diversity of content there was literally mind blowing.
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.
If you work in the digital world you've no doubt figured out that mobile is the future. In Australia, smartphone penetration has increased from 37% to 53% in just two years and is transforming consumer behaviour. A common question we get as clients start developing their mobile strategy is what should we build? A mobile app or a mobile website? The answer to this really depends on a number of factors.
For those of you who have never worked with MapKit before, or who don't know what MapKit is - think of it as Apple's proprietary library to Google Maps. It's pretty stable and versatile, although it can cause headaches for first time users. I guess the point of this post is to provide you a very brief insight into our experience with this library.