Yes that's right, we're getting together with Pause Fest to make an already awesome digital event even better. Our official badge of honor is "Tech Partner" which means we're going to spice up the event experience using some of the latest technology.
We recently headed over to Melbourne Town Hall for the Web Directions 2014 conference that promised to inspire and educate us on the latest web technologies, which it certainly did.
Alert Shirt converts live footy data into powerful sensations experienced instantly by the wearer of a custom AFL Jersey.
We're excited to welcome an innovative new mobile product to the Inlight family - Lighthouse. Lighthouse is a mobile marketing software platform that leverages Bluetooth Low Energy (BLE) beacons to deliver content and experiences based on proximity to things in the physical world.
When Apple and Google get behind a new technology innovation it's almost certain to make it to the mainstream masses. And that's exactly what's happened with Bluetooth® low energy (BLE) powered beacons.
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.
If you work in the digital world you've no doubt figured out that mobile is the future. In Australia, smartphone penetration has increased from 37% to 53% in just two years and is transforming consumer behaviour. A common question we get as clients start developing their mobile strategy is what should we build? A mobile app or a mobile website? The answer to this really depends on a number of factors.
For those of you who have never worked with MapKit before, or who don't know what MapKit is - think of it as Apple's proprietary library to Google Maps. It's pretty stable and versatile, although it can cause headaches for first time users. I guess the point of this post is to provide you a very brief insight into our experience with this library.