Most of us know that website speed is important. You've most likely heard about the effect page loading time can have on page abandonment. Google, Amazon, Mozilla and Yahoo have all shown why website speed matters, with Amazon for instance increasing its revenue by 1% for every 100ms of improved page load time. In 2010, Google announced that site speed would be used as a search ranking factor. But we already know that website speed is important because we all have experienced slow websites and the frustration of feeling like we're back on 56k modems. Even though our own website wasn't in the slow website bracket, we wanted to show our users (and our clients) how making some small tweaks can actually make your website lightening fast. Here's how we did it.
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.