Tag: Social Media
Our Strategy Director Ben Howden and Managing Director of Growth Lab Tegan Addinsall spoke to CEO Magazine about the how companies can accurately measure their social media efforts and use the data to inform their business strategies. Here's how the discussion unfolded.
2012 was another huge year in the social media world. Businesses that have ignored social media on the basis that it must be a passing fad now have a lot of catching up to do, whilst brands such as Coca Cola, American Express and Nike continue to innovate and find new ways to engage their fans.
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.