Tag: Strategy

Lighthouse - mobile platform that uses Apple's iBeacon

By Ben Howden14th January 2014
We're excited to welcome an innovative new mobile product to the Inlight family - Lighthouse. Lighthouse is a mobile marketing software platform that leverages Bluetooth Low Energy (BLE) beacons to deliver content and experiences based on proximity to things in the physical world.

Why Bluetooth® beacons will change the future of retail in Australia

By Patrick Carne27th November 2013
When Apple and Google get behind a new technology innovation it's almost certain to make it to the mainstream masses. And that's exactly what's happened with Bluetooth® low energy (BLE) powered beacons.

What happened in social media 2012

By Ben Howden3rd January 2013
2012 was another huge year in the social media world. Businesses that have ignored social media on the basis that it must be a passing fad now have a lot of catching up to do, whilst brands such as Coca Cola, American Express and Nike continue to innovate and find new ways to engage their fans.

How to sell social media to your CEO

By Ben Howden20th November 2012
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.