We're excited to welcome an innovative new mobile product to the Inlight family - Lighthouse. Lighthouse is a mobile marketing software platform that leverages Bluetooth Low Energy (BLE) beacons to deliver content and experiences based on proximity to things in the physical world.
When Apple and Google get behind a new technology innovation it's almost certain to make it to the mainstream masses. And that's exactly what's happened with Bluetooth® low energy (BLE) powered beacons.
2012 was another huge year in the social media world. Businesses that have ignored social media on the basis that it must be a passing fad now have a lot of catching up to do, whilst brands such as Coca Cola, American Express and Nike continue to innovate and find new ways to engage their fans.
We believe that social media is a critical part of most business strategies, and if used in the right way can be a key contributor to the overall success of your business. However, it seems that there is still some resistance out there when talking to CEO's and upper management about social media.