by Steph Bailey
23 Oct 2017 · 2 min read
Benetas is one of the leading not-for-profit Aged Care providers in Victoria. Their purpose is to provide older Victorians, their families and carers with a full range of quality community-based services and residential homes.
Following a competitive pitch process Inlight was awarded their new website design, build and ongoing optimisation. Our shared vision for our partnership and initial engagement is to:
Deliver a beautiful and simple digital experience that guides customers through their aged care options and connects them to Benetas through the most effective and relevant channels.
Marketing Manager - Benetas
We couldn't be more thrilled to work with an organisation such as Benetas to help them grow their digital capabilities and help to reduce friction for their customers, making aged care more accessible.
With an increasingly competitive aged care market being transformed by digital technology, as well as significant changes to government funding models, we'll be working with Benetas to make the customer journey for prospective buyers simpler, more accessible and streamlined through their new platform.
Take a look at the article published in B&T Digital Agency Inlight Secures Two Key Client Wins
Steph is a digital marketer with over 15 years digital experience. Steph works closely with all our wonderful clients, including Nando's, ahm, Swisse, Benetas and many others. A strategic thinker with a strong empathy for her client’s business objectives, Steph has excelled in leading multifunctional teams to achieve exceptional results on large-scale digital projects.
"One thing I'd tell my younger self is not to get caught up in the comparison trap! Run your own race."
Connect with Steph on LinkedIn
Our commitment to advancing diversity and inclusion in the tech world has taken a big step forward with the recently announced year-round partnership with Girls In Tech Australia, adding another feather to our cap of advocacy for gender balance in the industry. Both Steph Webster, Chief Commercial Officer, and Jacinta Carne, General Manager at Inlight, provide unique perspectives on the significance of this collaboration and what it means for Inlight's future.
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