Website Launch

Inlight launches the Vinnies CEO Sleepout platform

Australia’s St Vincent de Paul Society has launched their new website fundraising platform for the Vinnies CEO Sleepout event created by our team!

The Vinnies CEO Sleepout event attracts over 1,000 participating business leaders in Australia and last year generated over $5.8 Million in aid for the 105,000+ Australians experiencing homelessness. Together with Funraisin, we partnered with Vinnies to redesign their website to drive engagement with the event and encourage more donations to the cause while leveraging a donation platform that catered to every technical requirement.

The new website featured an entirely user centric design, addressing key needs and removing friction points in order to provide a seamless user experience. CEOs now have greater engagement opportunities with the communities in which they are engaging to raise much needed funds. Similarly the donor experience has been completely revitalised to make the entire user journey look, and feel, world-class.

“Building on our past insights from a group of super busy CEOs, we worked with the Vinnies team to redefine and simplify the entire fundraising process - setting up this year’s event to be the most successful yet!”
Harley Donaldson

Creative Director at Inlight

As homelessness is often portrayed to the public in terms of statistics, we wanted to make sure that the idea of 'stories' was prominent in the new website. These stories serve to raise awareness around the people experiencing the extreme isolation and desperation of homelessness. This represents a key feature on the new website with great attention given to providing an engaging, storytelling design.

“Inlight has been a great partner who has assisted us with the review of our existing website and translated the insights into a product that is user friendly for the Vinnies CEO Sleepout participants, donors and the Vinnies CEO Sleepout administrative staff. The professionalism, dedication and enthusiasm of Inlight in finding solutions for all our wishes resulted in a positive co-creation of an outstanding website.”
Anneloes de Graeff

National Manager Strategic Marketing, St Vincent de Paul Society National Council of Australia

We're appreciative to have been able to work so collaboratively with Vinnies to build a website that is intuitive, responsive and easy to navigate, all in support of their goal to ending homelessness in Australia. The Vinnies CEO Sleepout event will be able to leverage a seamless user experience to drive awareness and donations to support homelessness.

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About the author
Steph Bailey
Chief Commercial Officer
Steph Bailey | Chief Commercial Officer

Steph is a digital marketer with over 15 years digital experience. Steph works closely with all our wonderful clients, including Nando's, ahm, Swisse, Benetas and many others. A strategic thinker with a strong empathy for her client’s business objectives, Steph has excelled in leading multifunctional teams to achieve exceptional results on large-scale digital projects.

"One thing I'd tell my younger self is not to get caught up in the comparison trap! Run your own race."

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