The new website featured an entirely user centric design, addressing key needs and removing friction points in order to provide a seamless user experience. CEOs now have greater engagement opportunities with the communities in which they are engaging to raise much needed funds. Similarly the donor experience has been completely revitalised to make the entire user journey look, and feel, world-class.

As homelessness is often portrayed to the public in terms of statistics, we wanted to make sure that the idea of 'stories' was prominent in the new website. These stories serve to raise awareness around the people experiencing the extreme isolation and desperation of homelessness. This represents a key feature on the new website with great attention given to providing an engaging, storytelling design.

We're appreciative to have been able to work so collaboratively with Vinnies to build a website that is intuitive, responsive and easy to navigate, all in support of their goal to ending homelessness in Australia. The Vinnies CEO Sleepout event will be able to leverage a seamless user experience to drive awareness and donations to support homelessness.