Charting personalised quit support at national scale
We partnered with Cancer Council Victoria to design a composable digital strategy that transformed the fragmented quit smoking and vaping ecosystem into a unified national platform, enabling personalised support to help more Australians to quit smoking and vaping successfully.
Technologies
- Vercel infrastructure
- Contentful
- Ninetailed
- Algolia search
- Cloudinary
- PostHog
Services
- Digital Product Strategy
- Composable Architecture
- Capability Building
Challenge
Cancer Council Victoria’s Quit program was tasked with creating a unified National Cessation Platform to bring together quit smoking and vaping support across Australia. The opportunity was to provide a single, cohesive experience, giving people seeking information and help a clear, personalised pathway through their quit journey no matter where they are in Australia.
Solution
We delivered a comprehensive digital strategy grounded in real-world product development experience:
- Ecosystem discovery
Conducted 30+ stakeholder interviews across 5 weeks to understand the complex cessation landscape and identify key transformation opportunities. - Composable architecture
Designed a modern platform using best-of-breed technologies that avoids vendor lock-in and enables rapid evolution. - Three-horizon roadmap
Created an actionable 18-month plan that delivers immediate value while building toward advanced personalisation and AI capabilities. - Personalisation prototype
Built a powerful demonstration showing location-based content, campaign integration and user journey personalisation to align stakeholders. - Operating model transformation
Defined a product-led approach with a clear capability building plan to reduce external vendor dependency.
Impact
Strategy approval from key program stakeholders
Clear roadmap from basic personalisation to AI-powered innovation
Operating model to guide sustainable platform evolution
Composable architecture supporting a rapid platform launch
“Inlight transformed our vision for Australia’s national smoking and vaping cessation platform into an actionable digital strategy. They mapped a clear path to create a unified national presence, with a working prototype demonstrating composable technology and personalisation in action. We now have the blueprint for Australia’s leading national cessation platform, one that evolves with user needs while delivering measurable health outcomes.
Ryan Andrianto, Head of Digital, Cancer Council Victoria
“No two quitting experiences are the same. Some people quit cold turkey, others take many attempts over years and try different methods along the way. This is why quit.org.au has been designed to provide the most relevant information and support for all Australians, whether they smoke, vape or do both. We want to empower people with information and practical tools that allow them to make choices for themselves, suited to their own timeline and in their own way.
Rachael Andersen, Quit Director
Technologies
- Vercel infrastructure
- Contentful
- Ninetailed
- Algolia search
- Cloudinary
- PostHog
Services
- Digital Product Strategy
- Composable Architecture
- Capability Building
