heuristics evaluation
Benchmarking your digital experience
Are you struggling to convert website visitors into paying customers?
Are users finding it difficult to navigate your site or understand your offerings?
what is it?
Uncovering ways to improve usability
Inlight’s Digital Experience Benchmark is designed to evaluate the user experience (UX) of a digital product or service against a range of best practice guidelines and heuristics. It’s designed to quickly uncover usability opportunities in order to identify areas of high-impact improvement.
Digital products and services require continuous assessment to make sure they are delivering optimal results. Our Digital Experience Benchmark is a cost-effective way for businesses to identify where improvements can be made that can drive direct impact to their business objectives.
Harley Donaldson
Inlight’s Strategy and Design Director
what we evaluate
A comprehensive evaluation framework
We identify and analyse the essentials of an ideal user experience through tried and tested industry standard guidelines such as:
Ease of use
We’ll identify opportunities for reducing effort and complexity - making it an easier experience for your users.
Visual design
We’ll analyse how typography, colour and layout feed into the usability of your platform.
Process efficiency
We’ll look for places were the user’s journey or actions can be streamlined to make for a smoother, simpler experience.
Error prevention
We’ll assess how well users are guided to avoid errors and how well they’re helped when recovering from them.
Clarity of language
With a fresh-eye, we’ll determine whether the language you’re using is accessible and understandable.
Backlog
We'll create a backlog of enhancement tasks which will improve your digital experience over time.
As we approach the 15th anniversary of Inlight, the digital landscape looks very different to when we started. We live in a constant state of change, and organisations need to take a more agile and iterative approach to evolving their digital assets. The Digital Experience Benchmark provides a great platform for businesses to identify and prioritise their focus for FY24 and beyond.
Patrick Carne
Inlight’s co-founder and CEO
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