AI-powered search and zero-click trends are reshaping digital discovery, requiring Australian businesses to optimise content for AI and focus on brand visibility and influence rather than traditional website traffic.

Owning and customising your digital experience rather than relying on generic, vendor-controlled solutions is essential for Australian franchise growth, enabling higher conversion rates, better customer retention, unified data, and faster innovation in a rapidly evolving e-commerce market.

Choosing the right framework for building digital products is crucial in delivering high-performing digital experiences.

When building and managing new digital products, development teams often face challenges like server setup, resource provisioning, deployments, and maintaining complex environments. These tasks can slow development cycles, waste time and resources, and limit the ability to innovate quickly and respond to changing market demands.

In the rapidly evolving digital landscape, staying competitive necessitates more than just one-time change; it demands an ongoing journey of digital evolution. 'Digital Transformation' has been a hot topic for quite some time, commanding the attention of the C-suite and technology leaders seeking to modernise and digitise their operations. However, transformation as a concept implies a process with a definitive beginning and end.

Generative Artificial Intelligence (GenAI) is the talk of the town these days, and it's no wonder why with the growth of platforms such as ChatGPT, DALL-E and Midjourney. At Inlight, we're convinced that it's one of the most transformative technological advancements of our time. Already, GenAI has begun to transform the digital landscape through applications such as rapid content creation, personalisation, chatbots, prototyping and recommendation engines.

On a wet and cold June day, the Connect The Dots series made its successful IRL return at Inlight's new Clifton Hill office.