How Safe is Your Car?

Winner of 'Good Design Award'

Steph Bailey

by Steph Bailey

09 Sep 2020 · 8 min read

TAC recently re-launched the How Safe is Your Car? website to help drivers make safer choices and have just been awarded a Winner in Australia’s International Good Design Awards

In 2019, 232 people lost their lives on Victorian roads. Victoria's Transport and Accident Commission (TAC) and the Victorian Government believe that zero can be the only acceptable number of deaths on our roads. We can all make a difference. By driving at safer speeds, making safe decisions, building safer roads and by choosing safer cars we can bring that number down.

So, how do we get everyday people to choose safer cars? By bringing together the abundance of existing car data available, and presenting it in a way that's easily understood and useful.

How Safe Is Your Car (HSIYC) is a re-vamped digital service provided by TAC to enable people to make the safest choice for them and their family by searching, browsing and comparing the safety ratings of vehicles; and educating consumers about recommended safety features.

TAC wanted an easy to maintain website that collated official data from various sources such as ANCAP, Redbook and Vicroads. With this multitude of data, we had to find a digestible way of presenting the information to users.

Importantly, you don't have to be a car expert to find a suitable safe car! Consumers can now narrow down the results based on budget, lifestyle and other important factors.

The success of the site was dependent on making smart choices about what data to present and how to engage people with it. This Good Design Award further solidifies that we've been able to make this tangible experience for people a great one.

For the site administrators, it was important to develop a site that was easy to manage, allowing them to keep data up-to-date and accurate.

About Good Design Australia and Australia’s Good Design Awards:
Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.

The international Good Design Awards are seen as one of the highest honours for design and innovation in the country.

How Safe Is Your Car? received a prestigious Good Design Award Winner Accolade in the Digital Design Web Design and Development category in recognition for outstanding design and innovation.

The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers. More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’.

HSIYC is a well executed site that aggregates safety data and provides it to users in a very simple and effective way. The How Safe Is Your Car digital service enables people to make the safest choice for them and their family by searching, browsing and comparing the safety ratings of vehicles.

The design of the site has been beautifully executed and delivers on its core function - to educate consumers about recommended safety features of their car.

Overall, a great design project that is worthy of recognition in the Good Design Awards. Well done.

The Good Design Awards Jury

Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.” There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is.
Dr. Brandon Gien

CEO of Good Design Australia

Is your car safe?

Inlight and TAC are thrilled to have the new How Safe Is Your Car? website live for the public and helping people make safer choices. Go on, check out your own vehicle, how safe is it really? Make your next car choice an informed one, it might save a life.

www.howsafeisyourcar.com.au

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About the author
Steph Bailey
Chief Commercial Officer
Steph Bailey | Chief Commercial Officer

Steph is a digital marketer with over 15 years digital experience. Steph works closely with all our wonderful clients, including Nando's, ahm, Swisse, Benetas and many others. A strategic thinker with a strong empathy for her client’s business objectives, Steph has excelled in leading multifunctional teams to achieve exceptional results on large-scale digital projects.

"One thing I'd tell my younger self is not to get caught up in the comparison trap! Run your own race."

Connect with Steph on LinkedIn

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