The FIFA World Cup™ is upon us once again and Inlight is getting in on the football fever. We’ve got a few soccer fans in the office (and a couple of handy players too!) so we’re expecting a few tired heads this month from those of us that are burning the midnight oil to catch the live action. The World Cup is always such an exciting time that brings people from all nations that bit closer together, and we love it!
Beyond the click
Navigating the LLM search evolution
AI-powered search and zero-click trends are reshaping digital discovery, requiring Australian businesses to optimise content for AI and focus on brand visibility and influence rather than traditional website traffic.