The FIFA World Cup™ is upon us once again and Inlight is getting in on the football fever. We’ve got a few soccer fans in the office (and a couple of handy players too!) so we’re expecting a few tired heads this month from those of us that are burning the midnight oil to catch the live action. The World Cup is always such an exciting time that brings people from all nations that bit closer together, and we love it!
Why Owning Your Digital Experience Is Critical for Franchise Growth
Owning and customising your digital experience rather than relying on generic, vendor-controlled solutions is essential for Australian franchise growth, enabling higher conversion rates, better customer retention, unified data, and faster innovation in a rapidly evolving e-commerce market.