Draught Pick

Testing your true football instincts with Draught pick app

The Brief

What was the idea

Draught Pick is a mobile game to play along with live televised footy, testing your true football instincts. It's not just tipping, it's not just trivia, it's not just knowing the game. It's doing it all, and better than the guy next to you. We were engaged by Clemenger BBDO to develop a custom iPhone application.

The Solution

What we made

We developed a complete solution for Carlton Draught Pick including:
• Custom iOS application
• Real-time integration with Champion Data
• Location based services
• Facebook and Twitter integration
• POS offer redemption via application
• Scalable hosting solution to handle peak periods of load during AFL games