The Brief

Foxtel Alert Shirt converts live AFL game data into powerful sensations that are experienced instantly by the wearer of a custom built AFL jersey. CHE Proximity and Wearable Experiments enlisted our help to build a server application that could deliver real-time AFL data from Champion Data to thousands of connected users.

Solution

Our experience developing Carlton Draught Pick gave us a unique capability to deliver a real-time, scalable system that supported the data requirements for Alert Shirt. The solution works in the following way:

  • Champion Data sends real-time data to our server application as events occur on the ground
  • The server processes this data, stores it, and then distributes it instantly to connected mobiles
  • The mobile app built by CHE and WE:EX receives the data and triggers sensations in the jersey via bluetooth

Collaboration

This project was a collaboration between Inlight, CHE Proximity, Wearable Experiments, Foxtel and Champion Data. The outcome demonstrates our ability to collaborate seamlessly with other specialists to deliver a leading technological solution.

If you are seeking strategy and development professionals to help bring your next digital project to life, we have the ability to quickly understand business requirements and deliver to the highest development standards.

More Solutions

Loading recent projects

  • Australia Post

    We were engaged by Clemenger BBDO and Australia Post to develop a custom iPhone and Android application that supported the sending and receiving of Video Stamps.

    Full project detailsClose

    Australia Post

  • AHM responsive website

    We worked closely with the ahm team to re-brand and and re-build the AHM website as a core sales and service channel for the business.

    Full project detailsClose

    AHM

  • Foxtel Alert Shirt

    We were engaged by CHE Proximity & Wearable Experiments to develop a custom NodeJS server application to deliver realtime score updates to the mobile applications - triggering vibrations to the user during AFL matches.

    Full project detailsClose

    Foxtel Alert Shirt

  • Carlton Draught Pick iPhone App

    We worked with Clemenger BBDO and Carlton Draught to develop a custom iPhone application that allowed friends to play off against each other during live AFL matches.

    Full project detailsClose

    Carlton Draught

  • Stockland iPhone & iPad app

    We were engaged by Stockland to develop a mobile solution that would allow potential buyers to visualise what living in the Highlands estate would be like.

    Full project detailsClose

    Stockland

  • ME Bank social strategy & campaign

    We developed and implemented a comprehensive social media strategy closely aligned to ME Bank’s business and marketing objectives.

    Full project detailsClose

    Me Bank

  • Nomi website

    We developed a custom ecommerce website using a clean and simple design to support the NOMI brand and deliver a high quality and intuitive user experience.

    Full project detailsClose

    Nomi

  • Just Car Insurance Fast & Furious 6 Facbook Game

    We designed and developed a Facebook game that allowed friends and fans to test their knowledge of the Fast and Furious film franchise by completing a quiz.

    Full project detailsClose

    Just Car Insurance

  • Medibank mobile site

    We worked with the Medibank digital team to re-build their mobile website using leading HTML5 and touch capabilities.

    Full project detailsClose

    Medibank

  • Miibrand website & mobile apps

    We planned, designed and developed a responsive website, iPhone and Android app, and custom content management system from the ground up.

    Full project detailsClose

    MiiBrand

  • Just Car Reel Deal

    We developed an end-to-end campaign that allowed car enthusiasts to create and upload their own Just Car Insurance TV commercial for the chance to win a $10,000 cash prize and have their video featured on TV.

    Full project detailsClose

    Just Car Insurance

  • Lighthouse iBeacon Platform

    Lighthouse uses Bluetooth low energy beacons, also know as iBeacon, to deliver content and experiences to people based on proximity to things in the physical world.

    Full project detailsClose

    Lighthouse iBeacon Platform