The Brief

ME Bank is a 100% Australian owned, APRA regulated bank and was proudly built to provide a genuine banking alternative – a fairer way to bank. ME bank were seeking a partner to help them achieve their social media objectives with a vision of becoming a true ‘socially connected business'. We responded to a Request for Proposal (RFP) and were delighted to be selected as the best agency to guide and facilitate them on their social media journey.

Solution

We developed and implemented a comprehensive social media strategy closely aligned to ME Bank's business and marketing objectives. The strategy covered areas such as change management, content strategy, servicing strategy, governance and technology, training and reporting.

Results

  • Documented social media strategy and roadmap
  • ME Bank branded Facebook, Twitter and YouTube presence
  • Social media governance and frameworks
  • Social media content strategy
  • Social media servicing strategy
  • Training of customer service team
  • Training of executive team
  • Development of social media reporting framework

Inlight Media helped us develop our social media strategy and put in place a best practice framework. Their support and strategic input has been hugely valuable. I highly recommend their service.

Scott Davison- Digital Sales Channel Manager, ME Bank

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